Located within the heart of London’s Brompton Design District, our flagship showroom stylishly showcases the best that Sub-Zero and Wolf has to offer. With the largest range of Sub-Zero and Wolf appliances on display in central London, it is certain to inspire new levels of creativity with each visit.

Sub-Zero & Wolf know that as a consumer, you demand perfection, quality and reliability. Our Living Kitchen is open 6 days a week and is more than just a showcase of the world’s leading refrigeration and cooking products; it’s the home of unrivalled service-excellence, hand-crafted equipment and offers regular cooking events to help you select exactly the right Sub-Zero & Wolf appliances for your home.

Sub-Zero & Wolf have collaborated with the best in bespoke interiors to create a design destination for you to relax and experience the benefits of Sub-Zero & Wolf appliances in an inspirational living space. Heavily influenced by traditional British style, the dramatic basement area includes a wood-panelled study, cigar room, cocktail bar, subterranean garden and a Living Kitchen for Sub-Zero & Wolf’s live cooking demonstrations.

Come and see Us


From inspiring kitchen vignettes to live cooking demonstrations, the Sub-Zero and Wolf Showroom gives you the one-on-one attention you need to create your dream kitchen. Call us with your questions at 0845 250 0010


Visit us and explore a full range of fully functional Sub-Zero and Wolf product in a variety of inspiring kitchen vignettes. Choose the right combination of appliances based on your cooking style.

Schedule a Visit


Monday-Friday 9.30am-6pm
Saturday – 10am-5pm

Sub-Zero and Wolf
251 Brompton Road
T: 0845 250 0010
F: 020 7858 3488

What do people think?

  • "Simply the best!!"
    Ulrika Jonsson
  • "Really useful demonstration, Amazing! Thank you!"
    Ewan Venters, CEO Fortnum & Mason.
  • "Wow! What a night – thank you so very much. Great Food, great company and an awesome venue. Thanks so much xxx"
    Jason & Sophie Plato
  • "Best ovens in the world and Craig is not bad! Love the set up, thanks Aldo x"
    Aldo Zilli, Chef
  • "Brilliant evening! More to come!"
    Peter York, writer.
  • "Always great to be here!"
    Shaun Rankin, Michelin star chef, Jersey.
  • "Would like very much to live here. Please contact me if possible, thank you."
    Amy Curtis, Good Homes.
  • "Sub-Zero & Wolf Are The Best."
    Mick de Guilio, Chicago.
  • "I love Sub-Zero and their products amaze me!"
    India Ren, Surrey.
  • "Fantastic display, great staff, extremely helpful, makes Sub-Zero experience amazing."
    C. Dosnond, Cobham.
  • "Wonderful products. We are sold! Looking forward to using them already."
    Jony & Emma Whittingham, London.
  • "Beautiful shop."
    Rod Wallace
  • "Exotic, imaginative & so engaging. 10/10!"
    Kay Chaston
  • "Wonderful demonstration! Teaches to get the best out of amazing product. Thank you!"
    Olga Borets, London.
  • "A most enjoyable experience – delicious food and fantastic products!"
    Julia, Esher.
  • "Fantastic products & first class advice. Thank you."
    Steven & Laura, Wimbledon.
  • "Brilliant food and a really fantastic cooking experience."
    Marcus Watkins, Bulthaup Kitchen Architecture.
  • "Love being here & anticipating new appliances at home!"
  • "Thanks so much for your friendly help and advice with the Wolf hood. Sub-Zero & Wolf are 'The Best'."
    Jonathan Castle, USA.
  • "Feeling very inspired. Loving your Sub-Zero fridges. Very impressed by the appliances and how they work, we will be back!"
    Hari Dillon, London.
  • "Thank you for very informative advice from someone who knows what they are talking about!"
    Cote Des Vaux Laurens, Guernsey.
  • "Amazing, literally the best products I’ve come across!"
  • "What a fantastic range of choice. Super advice, thank you!"
    Gill & Chris, Ilkley
  • "Excellent day, I want ALL the equipment."
    A. Cleory, London.
  • "Wonderful...can I come again!"
    Lorraine, Rigby.
  • "Wolf – The Best!"
    James, Chicago.
  • "I want everything in here!!!"
    Mr. Firsht
  • "Awesome! And proud to see it!!"
    Daryl Palmer
  • "Superb showroom."
    Nigel Slater, Spillers of Chard.
  • "An inspirational showroom for an inspirational brand!"
    Rachel Sargeant, Siematic.
  • "Great evening, terrific showroom, congrats Craig & Co."
    Steve Dunlap, VP Sales Sub-Zero/Wolf USA.
  • "Thank you so much for a wonderful day! It was great to see the Wolf in action and taste your delicious food Jacqui!"
    S. Guest, London.


Reclaim The Kitchen

Reclaim The Kitchen

Reclaim The Kitchen

Join us in our living kitchen for a hands on product demonstrations

Dates: Various

Arrival - Coffee/ Tea - Showroom Tour Demonstration on Teppanyaki / Charbroiler / Steam Oven / Oven Q&A

Sub-Zero & Wolf Living Kitchen London,
251 Brompton Road,

Tel: 020 7858 3480

learn more....
Try Before You Buy!   <br /><br />Wolf Cookery Demonstrations Living Kitchen Knightsbridge

Try Before You Buy!

Wolf Cookery Demonstrations Living Kitchen Knightsbridge

Find out just why Wolf appliances really are the Finest in the World – an Investment for Life!

Is baking bread your passion? Or are you all about the healthy lifestyle and want to discover the world of steam! Learn about the 10 different cooking modes on Wolf’s ovens and range cookers and decide for yourself whether you prefer the griddle or charbroiler or really can’t live without both!

This is your chance to experiment with all the different cooking options, to ensure that your new kitchen comes to life exactly, how you’ve always dreamed of! [SPLIT]


Dates to be advised Please click here to register your interest.

Sub-Zero & Wolf Living Kitchen London,
251 Brompton Road,

Tel: 0845 250 0010

A £20 booking fee, returnable on attendance, is required for each person to secure your place.

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Designer Product Training

Designer Product Training

Find out all you need to know, to confidently specify and sell Sub-Zero & Wolf appliances to your clients. Join us for a comprehensive training day which will cover all the important details to help you understand just why Sub-Zero & Wolf really are the finest cooking and cooling appliances in the world and what sets them apart from all other brands on the market. Enjoy a light lunch cooked on Wolf’s iconic appliances, along with a glass of wine. Take home a goody bag including current product literature, key selling points and a branded gift. [SPLIT]


Dates to be advised Please click here to book your place

Sub-Zero & Wolf Living Kitchen London,
251 Brompton Road,

Tel: 0845 250 0010

Please contact Jacqui Hogan for more information

learn more....
An Evening with Aldo Zilli

An Evening with Aldo Zilli

Join Sub-Zero & Wolf and chef Aldo Zilli for an unforgettable evening of superb food, wine and company - Aldo style!

Aldo will prepare a five course meal especially for you in the stunning new Sub-Zero & Wolf Subterranean Studio, along with specially chosen wines to complement the meal, followed by coffee or tea.

You can even enjoy a brandy and cigar in the Winston Churchill Cigar Room, if you you so desire.

Choose from hiring the whole Sub-Zero & Wolf Subterranean Studio for your own private party or purchase a smaller number of tickets for you and your partner or a small group of friends. If you have a specific date in mind and would like to hire the whole venue for a special occasion, please let us know and we will do our best to accommodate you.

Dates: To be confirmed

Example menu
Mixed Antipasti on the table upon arrival
Seared Scallops with Celeriac Puree & Crispy Pancetta
Lobster Ravioli with Shellfish Sauce
English Lamb Rack with Pesto crust, Spring vegetables and Mustard mash
Fresh Berry and Grand Marnier Tiramisu

Sub-Zero & Wolf Living Kitchen London,
251 Brompton Road,

Tel: 0845 250 0010

For costs and further details please visit

learn more....